Tag Archives: patient access

Market Access is Dead: Patient Access is the New Prescription for Healthcare Marketing

by John Glasspool Paradigms change when questions emerge the old paradigm can no longer answer. Market access has become a buzz word as access to markets is as significant a hurdle to product usage as registration itself. Initially a topic for pharmaceutical companies concerned about volume, it now affects all aspects of healthcare. We believe […]
Posted in Global, Market Access, Strategy | Also tagged , , , , , , , , | 5 Comments

Filling the Rx Gap: Cost Solutions at the Point-of-Sale

Prescription abandonment—cited as one of the major cost-related issues in healthcare—has prompted numerous efforts to raise the profile of pharmacists in driving improvements in patient utilization. With a marked decline in engagement elsewhere—physician prescribers are seeing fewer sales reps and DTC spending is ebbing – more solutions providers are seeking to fill the gap, with […]
Posted in Strategy | Also tagged , , , , , , , , , , | 3 Comments

Customer Engagement: Can Technology Help Find That Sweet Spot?

In the rush toward customer engagement, can technology find the sweet spot? Cegedim Relationship Management held its annual conference on trends in the life sciences industry last week, with two days of speakers and workshops focused on the interrelated themes of Transformation and Innovation.  The central question: if the business of pharma is changing at […]
Posted in Events, healthcare, Patient Communication, Sales, Technology | Also tagged , , , | 2 Comments
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