Tag Archives: packaging

Packaging: Regulators Call for Better Patient Information

By Jacob Presson, Research Analyst at Cutting Edge Information. Regulations concerning the contents of patient package inserts (known in the EU as “patient information leaflets” or PILs) have in the past erred on the side of caution, making sure that all of the necessary information about side effects and cross-prescription conflicts was included. Pharmaceutical companies […]
Posted in Europe, Global, Guest Blog, healthcare, patient education, Regulatory, Strategy | Also tagged , , , , | Leave a comment

Judging a Drug by its Cover: How Packaging Promotes Patient Adherence

Patient adherence is a chronic issue in healthcare, leading to poor disease management, higher hospitalization rates, and lost revenue for Big Pharma. But one often overlooked facet of the complicated chain of events from R&D to marketing to prescribing may hold the key. Patient adherence is not a new issue in the industry; still, the […]
Posted in Strategy | Also tagged , , | 3 Comments
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