Tag Archives: Oxford University

Crisis Preparedness in an Always-On Digital World

by Laura Schoen and Stacey Bernstein The first 120 minutes of a crisis can determine the public’s perception of an organization. And in today’s digital world, companies are more at risk than ever to viral attacks from unexpected sources. For the pharmaceutical industry, in particular, where adverse events, pricing issues, supply disruptions or quality concerns […]
Posted in Agency Insight, social media, Strategy, Technology | Also tagged , , , , , , , | 1 Comment
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