Tag Archives: online

Close to Home: Is Good Health Communicable?

By Jennifer Ringler | Published: January 18, 2012
The 2011 Edelman Health Barometer suggests that—in the same way that we spread colds, diseases, and other illnesses from person to person—good health and healthy behaviors can also be spread. Can pharma play a pivotal role in the good-health epidemic? Energy. An active lifestyle. Mental and emotional stability. Absence of disease. Nutrition. These are some of [...]
Posted in Technology, healthcare, social media | Also tagged , , | 1 Comment

Marketing: A Digital Disconnect

By Julian Upton | Published: October 6, 2010
Peter Houston is concerned that pharma is taking too long getting to grips with digital marketing. I was at the 2nd European DigiPharm conference in London last week. I didn’t manage the whole two days, but what I did see left me a little concerned that pharma is still struggling with digital marketing. This is not a [...]
Posted in E-Media, Europe, Global, Guest Blog, Technology, social media | Also tagged , , | 1 Comment

The Thing About SitesLikeThese

By Julian Upton | Published: October 6, 2010
Sex and drugs and rock ‘n’ roll are infiltrating pharma. Jacky Law reflects on the benefits of the digital world. Epiphany moments come when you least expect them. I had the taste of one recently when I heard a senior pharma sales manager on video describing his previous life as a rock journalist. The jolt came [...]
Posted in E-Media, Europe, Global, Guest Blog, Technology, social media | Also tagged , , , | Leave a comment

Social Media and Healthcare Consumers: A Report

By Jennifer Ringler | Published: September 17, 2010
In the past decade, social networking has changed the way most of us live our day-to-day lives. So how has it affected pharma’s relationship with consumers, and vice versa? A recent report from ROI Research grants a glimpse into this changing relationship. Social networking is no longer something people (patients, healthcare providers, physicians) are merely talking [...]
Posted in E-Media, Technology, social media | Also tagged , , , | Leave a comment

PhRMA Calls for New Style Search Link Ads

By George Koroneos | Published: March 10, 2010
The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample one [...]
Posted in E-Media, Marketing | Also tagged , , , , | Leave a comment