Tag Archives: online strategy

Hepatitis C: Engaging Patients Online

By Ben Comer | Published: November 16, 2012
Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for [...]
Posted in Advertising, E-Media, Marketing, Strategy, multimedia, patient education, social media | Also tagged , , , , , , | Leave a comment

Did Digital Marketers Forget That Docs Write the Scripts?

By Ben Comer | Published: May 4, 2011
Consumer drug marketing online is way smarter and more sophisticated than healthcare professional (HCP) efforts, with dollars continuing to favor sales forces over digital executions, according to L2’s Digital IQ index. Of the 70 brands assessed in the report, well over half were classified as “challenged” or “feeble” with respect to online and mobile prowess. The [...]
Posted in Advertising, E-Media, Marketing, Strategy, Technology, social media | Also tagged , | 1 Comment

Do You Have a Head of Social Media?

By Julian Upton | Published: April 30, 2010
And do you need one? Julian Upton looks at some of the contrasting ideas that emerged from last month’s Digital Pharma Europe event. If anyone had any lingering doubts about an unprecedented era of inclusion and transparency promised by pharma’s newfound, if tentative, embrace of online social media, then last month’s Digital Pharma Europe conference must [...]
Posted in E-Media, Europe, Events, Guest Blog, Strategy, Technology | Also tagged , , , , | 1 Comment