Tag Archives: online marketing

Hepatitis C: Engaging Patients Online

By Ben Comer | Published: November 16, 2012
Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for [...]
Posted in Advertising, E-Media, Marketing, Strategy, multimedia, patient education, social media | Also tagged , , , , , , | Leave a comment

Pharma Failing to eMarket Effectively

By Guest Blogger | Published: August 31, 2011
Pharma must overcome its social media phobia and embrace new technology if it wants to keep the audience that matters most, writes Lauren Procter of L2 Think Tank. Consumers and healthcare practitioners have come to rely on digital platforms for medical advice, but as Google trumps nurses, pharmacists, and friends and family as the second most [...]
Posted in Guest Blog, Strategy, Technology, social media | Also tagged , , , | 4 Comments

Pharma Marketers Should Think Outside WebMD, Says Report

By Ben Comer | Published: June 1, 2011
Brand marketers ignore sites like WebMD and Everyday Health at their own peril, but they ignore the long tail at the expense of their wallets, a report found. According to Contextweb, an advertising technology firm, marketers are remiss in assuming that consumers are only interested in clicking on a pharma banner when it’s on a medical [...]
Posted in Advertising, E-Media, Marketing, Patient Communication, Strategy | Also tagged , , , , | 2 Comments