Tag Archives: online marketing

Pharma Online Advertising is Working

Pharmaceutical online advertising has the highest viewability rates of any industry, according to a study by comScore, Inc. Survey data from the eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry also shows that online direct-to-consumer (DTC) marketing continues to increase conversion among patients and prospects. According to the study, which included 163 pharmaceutical […]
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Digital Marketing is Dead, Long Live Marketing!

Digital marketing is dead, long live marketing Everything dies eventually. Print… Dead. Television… Dead… Even God… Dead. Well hold on to your hats, someone has said it, digital marketing is no more. Speaking at the Digital Marketing Exposition & Conference, Dmexco, in Cologne last month, Marc Pritchard – global brand building officer for P&G – […]
Posted in E-Media, Europe, Global, Guest Blog, Marketing, multimedia, Op-Ed, social media | Also tagged , | 1 Comment

Hepatitis C: Engaging Patients Online

Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments. A new Industry Standard Research report examines the digital cracks consumers encounter when looking for information […]
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Pharma Failing to eMarket Effectively

Pharma must overcome its social media phobia and embrace new technology if it wants to keep the audience that matters most, writes Lauren Procter of L2 Think Tank. Consumers and healthcare practitioners have come to rely on digital platforms for medical advice, but as Google trumps nurses, pharmacists, and friends and family as the second […]
Posted in Guest Blog, social media, Strategy, Technology | Also tagged , , , | 4 Comments

Pharma Marketers Should Think Outside WebMD, Says Report

Brand marketers ignore sites like WebMD and Everyday Health at their own peril, but they ignore the long tail at the expense of their wallets, a report found. According to Contextweb, an advertising technology firm, marketers are remiss in assuming that consumers are only interested in clicking on a pharma banner when it’s on a […]
Posted in Advertising, E-Media, Marketing, Patient Communication, Strategy | Also tagged , , , , | 2 Comments
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