Tag Archives: Online Communities

Online Physician Communities: Know Your Network

Online physician communities are like sweet shops for brand managers. Or are they? asks Jacky Law. For as long as pharma has been around, it has been trying to engage with doctors. Recently, that has meant following them onto the web into a range of physician-only communities. These cater, at one end of the spectrum, […]
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Connect with a Click of the Mouse

Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who […]
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Relationship Marketing Study Shows Breaks Down Online Drug Convo

Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of […]
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