Tag Archives: Online Communities

Connect with a Click of the Mouse

By Brittany Agro | Published: October 28, 2009
Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who shared [...]
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Relationship Marketing Study Shows Breaks Down Online Drug Convo

By George Koroneos | Published: July 22, 2009
Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of consumer [...]
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