Tag Archives: oncologists

Are Drug Ads in Print Journals Still Effective?

If the American public could shed girth as quickly as many medical journals have in recent years, we’d all be a lot healthier. Collectively, medical journals dropped over 4,200 pages in 2013, as reported by MM&M last month, a direct result of fewer ad buys in the category. Professional marketers have steadily shifted resources into […]
Posted in Advertising, Agency Insight, Marketing, Sales, Technology | Also tagged , , | Leave a comment

A Global Consensus: Oncologists Spooked By Health Reforms

In a recent survey by Ipsos Healthcare, oncologists from the US, China, Brazil, and the EU Big 5, expressed strong dissatisfaction with the direction and pace of local healthcare initiatives. Conducted in February of this year, the survey indicates that a substantial portion of its 257 respondents—an average of 40% across these markets – are […]
Posted in Global, Market Access, pricing, Regulatory | Also tagged , , , | Leave a comment
  • Categories

  • Meta