Tag Archives: On the Web

Pfizer Joins Twitter Fray

By George Koroneos | Published: July 29, 2009
Image via Wikipedia The Internet was aflutter this week when word got out that Pfizer had taken the dive into Twitter, the micro blog site that’s being touted as the next big social media tool by some and a dying fad by others. Twitter works by allowing users to enter a 140-character-or-less tidbit of information on [...]
Posted in News | Also tagged , , , , , , | 2 Comments

Relationship Marketing Study Shows Breaks Down Online Drug Convo

By George Koroneos | Published: July 22, 2009
Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of consumer [...]
Posted in Marketing | Also tagged , , , , , , , | Leave a comment