Tag Archives: Nutraceuticals

$20 Billion 'Lifestyle' Market Immune to Costly Regulations, says Alphaeon CEO

You can’t defraud the government if you aren’t handling its money, explains Robert Grant, CEO of Alphaeon, a lifestyle healthcare company. Pharma free-market advocates take note. If you no longer had to worry about the Anti-Kickback Statute, Stark Law or the Sunshine Act, would your professional marketing strategy change? Probably, if you like making money. […]
Posted in FDA, Global, Legal, Market Access, People, pricing, R&D, Regulatory, social media, Strategy, Technology | Also tagged , , , , , , , , , , , , , , , , | Leave a comment

Without An Rx, Some Pharmas Are Skittish

Lower margins and strong-arm direct-to-consumer campaigns are two of the primary barriers to selling nutraceuticals, according to a business school ‘war game’ conducted with the participation of Abbott, Danone (Dannon in the US), GSK and Nestlé. But the global nutraceuticals market – worth $80 billion in 2010, according to Frost & Sullivan – is expected […]
Posted in Advertising, Global, IP, Marketing, patient education, Regulatory, Strategy | Also tagged , , | 4 Comments
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