Tag Archives: Novo Nordisk

Pfizer Joins Twitter Fray

By George Koroneos | Published: July 29, 2009
Image via Wikipedia The Internet was aflutter this week when word got out that Pfizer had taken the dive into Twitter, the micro blog site that’s being touted as the next big social media tool by some and a dying fad by others. Twitter works by allowing users to enter a 140-character-or-less tidbit of information on [...]
Posted in News | Also tagged , , , , , , | 2 Comments

Novo Nordisk Launches Branded Twitter Campaign

By George Koroneos | Published: July 14, 2009
Novo Nordisk, last week, officially launched its branded Twitter site “Race with Insulin” to keep patients aware of the day-to-day happenings in the life of indie racer Charlie Kimball. Using the social networking tool, Kimball openly talks about what it’s like to live with Type 1 diabetes and tweets about using Novo Nordisk’s Levemir (insulin detemir) [...]
Posted in E-Media | Also tagged , , , , , , | 3 Comments