Tag Archives: new media

Live from DIA: FDA Warning Letters Stir More Questions Than Answers

By George Koroneos | Published: June 23, 2009

A panel of regulators from FDA’s Division of Drug Marketing, Advertising, and Communications were taken to task, this morning at the Drug Information Association’s annual meeting, for 14 warning letters levied on drug companies for not including risk information in online search ads. A Sanofi Aventis employee complained about the 14 warning letters and asked why [...]

Posted in Advertising, Regulatory | Also tagged DDMAC, DIA, FDA, Marketing, Search, Warning Letters | 2 Comments

A Plea for Change at HCMA Conference

By George Koroneos | Published: June 18, 2009

Pharma might be aTwitter about social media, but few companies are freeing their marketing teams to try new strategies to engage consumers and patients. And they have a good reason to be afraid. With FDA dropping warning letters for the most innocent infractions, there is legit trepidation in trying new online strategies. So, it’s no surprise [...]

Posted in E-Media, Events | Also tagged brand, change, HCMA, Healthcare Communication & Marketing Association, Jennifer Beck, Marketing, Pfizer, social media | 3 Comments