Tag Archives: Model

Webcast: SaaS or On-premise CRM—It’s Your Choice… Not Your Vendor’s

By George Koroneos | Published: April 8, 2010

Tuesday, April 13, 2010 at 11:00 AM ET; 8:00 AM PT; 16:00 GMT As the life sciences industry continues to grow in complexity, its commercial model is changing too. The traditional ’single message to many’ approach to delivering your product information has been re-focused to building and maintaining relationships to achieve lasting share of mind. Given [...]

Posted in Webcast | Also tagged business, Customer Relationship Management, Customer service, E-Commerce, Health science, Marketing, Sales and Marketing Productivity | Leave a comment

Past Performance Is No Indication Of Future Results

By George Koroneos | Published: November 18, 2009

Sponsored Guest blog post by Patrick Homer, Life Science Practice Principal, SAS. The lingo that accompanies every financial investment prospectus has never been more apt in our post meltdown economy. Yet when it comes down to directing the billion dollar investments in sales and marketing spends, the pharma industry has been firmly entrenched in this belief. [...]

Posted in Guest Blog, Strategy | Also tagged business, Industry, Investing, Investment, Marketing, Services, Technology | Leave a comment