Tag Archives: mobile

Did Digital Marketers Forget That Docs Write the Scripts?

By Ben Comer | Published: May 4, 2011
Consumer drug marketing online is way smarter and more sophisticated than healthcare professional (HCP) efforts, with dollars continuing to favor sales forces over digital executions, according to L2’s Digital IQ index. Of the 70 brands assessed in the report, well over half were classified as “challenged” or “feeble” with respect to online and mobile prowess. The [...]
Posted in Advertising, E-Media, Marketing, Strategy, Technology, social media | Also tagged , | 1 Comment

Mobile Health: Will Cellular Doom the Paper Chase?

By Jennifer Ringler | Published: January 4, 2011
Eric Boothe discusses the use of mobile technology among physicians, and the practical application of 2D Barcodes for sales and marketing purposes in the pharma industry. While print continues to be a standard for marketing initiatives in our industry, new opportunities for engagement with health care practitioners (HCP) and patients are becoming readily available. Recently, [...]
Posted in Guest Blog | Also tagged , | 2 Comments