Tag Archives: mobile

CMS taps IT firm CGI for Sunshine Act Data Dump

Speaking at CBI’s Sunshine & Aggregate Spend Conference in Washington DC on Tuesday, Shantanu Agrawal, director, data sharing and partnership group, center for program integrity, CMS, said the agency hired IT company CGI to build the software platform to be used for publishing pharma payments to physicians under the Sunshine Act provisions, now re-branded “open […]
Posted in Agency Insight, Deals, E-Media, FDA, healthcare, People, Technology | Also tagged , , , , , , , , , , , , , , | Leave a comment

Did Digital Marketers Forget That Docs Write the Scripts?

Consumer drug marketing online is way smarter and more sophisticated than healthcare professional (HCP) efforts, with dollars continuing to favor sales forces over digital executions, according to L2’s Digital IQ index. Of the 70 brands assessed in the report, well over half were classified as “challenged” or “feeble” with respect to online and mobile prowess. […]
Posted in Advertising, E-Media, Marketing, social media, Strategy, Technology | Also tagged , | 1 Comment

Mobile Health: Will Cellular Doom the Paper Chase?

Eric Boothe discusses the use of mobile technology among physicians, and the practical application of 2D Barcodes for sales and marketing purposes in the pharma industry. While print continues to be a standard for marketing initiatives in our industry, new opportunities for engagement with health care practitioners (HCP) and patients are becoming readily available. Recently, […]
Posted in Guest Blog | Also tagged , | 2 Comments
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