Tag Archives: mobile health

Showing Patients the Bigger Mobile Health Picture

To understand just how far mobile and digital technology can truly influence progress in global healthcare, we first need to form the foundation of the discussion with a few rudimentary facts. Clinical research (“a branch of medical science in human beings”) is critical to healthcare. All patients are human beings. All stakeholders are current or […]
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mHealth Set to Transform Clinical Trials

The health sciences industry received some important and encouraging news from the US Food and Drug Administration (FDA) in late June—an announcement that may, ultimately, help to transform the way data is collected in clinical trials and lead to safer studies and faster time to market. The FDA issued new draft guidance that stated its […]
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Why the Smartwatch Should Make Time for Health

Smartwatches need health data to matter, writes Peter Houston. Still getting used to the idea of a smartphone? Better be quick, the smartwatch is on its way … or maybe not if iOS is your tech platform of choice. Despite usual whirl of rumours that accompany any major product announcement from Apple, the much imagined […]
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2013: The Year of Mobile Health

Mobile health is getting some serious attention this month – from an unusual but inspiring new Apple ad to some grandiose forecasts for mHealth’s potential impact on European budgets, the first reimbursable mobile app to an ambitious new study setting out to spotlight the best examples of mHealth by the leading Pharma companies. It’s hardly […]
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Ad Agency Encourages Pharma Marketers to Reboot

People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don […]
Posted in Advertising, Agency Insight, Emerging Markets, FDA, healthcare, leadership, Marketing, Patient Communication, patient education, People, Regulatory, Sales, social media, Strategy, Technology | Also tagged , , , , , , , , , , , | 1 Comment
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