Tag Archives: mobile health

Ad Agency Encourages Pharma Marketers to Reboot

By Ben Comer | Published: April 16, 2013
People tell you who they are, but we ignore it – because we want them to be who we want them to be. – Don Draper At the beginning of the Reboot Camp – held at New York City’s Alexandria Center on April 12 – Intouch Solutions’ CEO Faruk Capan declared the days of Don Draper [...]
Posted in Advertising, Agency Insight, Emerging Markets, FDA, Marketing, Patient Communication, People, Regulatory, Sales, Strategy, Technology, healthcare, leadership, patient education, social media | Also tagged , , , , , , , , , , , | 1 Comment

Docs Get Smart with New Technology

By Jennifer Ringler | Published: December 6, 2010
Pri-Med, a provider of professional education solutions to a community of 235,000+ primary care physicians (PCPs), recently surveyed PCPs on their use of smartphones. The results of a recent survey of more than 700 primary care physicians nationwide shed light on the current adoption rate of smartphone usage, how PCPs are using the devices, and [...]
Posted in Strategy, Technology, healthcare | Also tagged , | Leave a comment

Is M-health Just for M-people?

By Julian Upton | Published: September 8, 2010
Jacky Law asks who is really being served as medicine adapts to an increasingly mobile, connected and interactive world? If m-health advocates are to be believed, more than a fifth of all medicine will be practised online by 2013 and much of that will be by phone. Peter Wagemann, vice-president of mHealth Initiative, goes further, suggesting [...]
Posted in Europe, Global, Guest Blog, Technology | Also tagged , , , , | 1 Comment