Tag Archives: Meetings

Winning Pharma's Super Conferences

by Stan Bernard and Janet Wells Like the Super Bowl, pharma companies are winning major congresses by using competitive conference techniques to generate brand buzz and corporate recognition. Each year, thirty-two National Football League teams compete to win the Super Bowl, the ultimate U.S. team sport championship. Simultaneously, dozens of major companies are also competing […]
Posted in Advertising, Agency Insight, Marketing, Meetings, Strategy | Also tagged , , , , , , | 1 Comment

Why Social Media Won't Replace Pharma Meetings

It’s OK, social media won’t replace Pharma meetings I read a blog post recently where Brian S. McGowan PhD predicted 50 percent of medical meetings will be replaced by virtual courses within five years. I don’t know about the number, but the logic is probably right. I’m sure a lot of CME can be delivered […]
Posted in E-Media, Global, Guest Blog, social media | Also tagged , | 1 Comment

Woodcock Urges Forward March Toward Personalized Medicine

New approaches for conducting clinical trials and developing therapies that actually prevent and cure disease are key to the future of effective drug therapy, according to Janet Woodcock, director of the FDA’s Center for Drug Evaluation and Research (CDER). Personalized medicine has achieved mainstream status, accounting for more new drug approvals and promising pipeline candidates, […]
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New York Pharma Forum: Together We Stand

Participants in the 23rd Annual NYPF General Assembly last Friday outlined the many challenges facing industry, and the importance of collaboration as a way to move forward.
Posted in Biotech, Events, leadership, People, R&D, Strategy, Technology | Also tagged , , , , , , , , , , | Leave a comment

High-Tech Name Tags (and More) From re:think08

Call me old-fashioned, but the one low-tech item I never expected to see threatened with extinction was the humble but indispensable business card. After Last Thursday’s re:think08, the fifth edition of the seminar on event marketing and team building put on by the communications company Impact Unlimited, I’m not so sure. The event had some […]
Posted in Deals, Meetings, Strategy, Technology | Also tagged , , , | 5 Comments
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