Tag Archives: Medical Science Liaison

What Key Opinion Leaders Really Want from Pharma

Increased scrutiny and new regulation have seen pharma’s relationship with key opinion leaders (KOLs) undergo a paradigm shift in recent years. Sales and marketing teams are no longer the preferred point of contact, explains Dr Samuel Dyer of the Medical Science Liaison Society. Historically, pharma companies have believed that their sales and marketing teams are […]
Posted in Guest Blog, Op-Ed | Also tagged , , | 3 Comments

The Increasing Value of Medical Science Liaisons

Can’t get your sales rep into that academic medical center? Try sending a medical science liaison (MSL). A new study from Industry Standard Research (ISR) found that MSLs enjoy better access and higher levels of trust among oncologists. Docs also want different kinds of information from MSLs, according to the study findings.
Posted in Advertising, Marketing, Medical Education, patient education, Sales, Strategy | Also tagged , | 2 Comments
  • Categories

  • Meta