Tag Archives: MeadWestvaco

Judging a Drug by its Cover: How Packaging Promotes Patient Adherence

Patient adherence is a chronic issue in healthcare, leading to poor disease management, higher hospitalization rates, and lost revenue for Big Pharma. But one often overlooked facet of the complicated chain of events from R&D to marketing to prescribing may hold the key. Patient adherence is not a new issue in the industry; still, the […]
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