Tag Archives: Marketing

Webcast: SaaS or On-premise CRM—It’s Your Choice… Not Your Vendor’s

By George Koroneos | Published: April 8, 2010
Tuesday, April 13, 2010 at 11:00 AM ET; 8:00 AM PT; 16:00 GMT As the life sciences industry continues to grow in complexity, its commercial model is changing too. The traditional ’single message to many’ approach to delivering your product information has been re-focused to building and maintaining relationships to achieve lasting share of mind. Given [...]
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Reps Allowed Access; Just Make an Appointment

By George Koroneos | Published: March 17, 2010
Image by Joseph Cote via Flickr SK&A released the results of its latest physician survey, and it turns out that most docs are happy to meet with sales reps as long as they make an appointment in advance. In fact, 98 percent of offices that allow sales reps to make office calls see 20 reps per week. “That’s [...]
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PhRMA Calls for New Style Search Link Ads

By George Koroneos | Published: March 10, 2010
The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample one [...]
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Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media

By Oriana Schwindt | Published: February 4, 2010
For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC. The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of the [...]
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One to Watch: Q&A with Paul Dyer

By Brittany Agro | Published: December 10, 2009
Paul Dyer, eMedia Director, WeissComm Group (WCG), is already on his way to the top not only on PR News’ 15 to watch list, but also as an emerging leader in the online healthcare landscape. At 26, Paul Dyer has a long list of accolades that most young professionals his age only dream about. As eMedia [...]
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