Tag Archives: Marketing

Personalization — the Holy Grail of Digital Marketing

It’s not just patients that have interesting marketing personas – HCPs have them too. Last month I wrote about Direct to Persona Marketing™, an approach to fighting the mass market scattergun approach enshrined in traditional DTC. Liquid Grids’ manipulation of data from an analysis of 650 million online conversations is offering marketers some hope of […]
Posted in E-Media, Europe, Guest Blog, Marketing, Op-Ed, social media, Technology | Also tagged , , , | Leave a comment

How Marketing Has Lost Meaning in Our Industry

by Cinda Orr Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies. Moreover, given the nature of work being done in these industries, this misconception can seem intuitive. What’s the misconception? That marketing is a science, or at the […]
Posted in Advertising, Agency Insight, Marketing, multimedia, social media | Also tagged , , , , , | 2 Comments

How to Win in the Diabetes Space

Novo Nordisk’s SVP of national diabetes sales speaks with PharmExec about a new field force technology initiative, implications of the Sunshine Act, and why Victoza sales won’t slow down anytime soon. At a time when meaningful growth at most big pharma companies is happening in emerging markets – and nowhere else – Novo’s 2Q earnings […]
Posted in compliance, FDA, healthcare, leadership, patient education, People, Sales, Strategy, Technology | Also tagged , , , , , , , , | 5 Comments

Promotional Review Committees: Shire Sets the Standard on Achieving High Performing Teams

by Arthur Lazarus What does it take for internal Promotional Review Committees to function at their best and avoid costly mistakes to the company? A leading industry practitioner offers 15 tips for high performing teams. Arthur Lazarus, MD, MBA, Shire Pharmaceuticals 1. Find a common voice. Given the diverse training and background of individuals who […]
Posted in compliance, E-Media, Legal, Marketing, Strategy | Also tagged , , , , , , | 2 Comments
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