Tag Archives: Marketing

Promotional Review Committees: Shire Sets the Standard on Achieving High Performing Teams

by Arthur Lazarus What does it take for internal Promotional Review Committees to function at their best and avoid costly mistakes to the company? A leading industry practitioner offers 15 tips for high performing teams. Arthur Lazarus, MD, MBA, Shire Pharmaceuticals 1. Find a common voice. Given the diverse training and background of individuals who […]
Posted in compliance, E-Media, Legal, Marketing, Strategy | Also tagged , , , , , , | 1 Comment

Behind the Buzzwords, Patient Personas are Powerful

Behind the buzzwords, patient personas are powerful Big, bold, blustering buzzwords are as much a part of the digital marketing landscape as the innovative, enabling technologies that spawn them. New techniques, even new spins on old techniques, demand new terminology. Nine times out of 10 the labels are way more impressive than the concepts they […]
Posted in Strategy | Also tagged , , | Leave a comment

Social Media's Not So Scary. Now for Social Business

Social media’s not so scary… now for social business I must be going soft. I actually caught myself feeling sorry for pharma marketers the other day. In a moment of weakness, which you’ll be glad to know is long gone, I thought, “It really must get pretty annoying being told your scared of social media […]
Posted in E-Media, Europe, Global, Guest Blog, healthcare, Op-Ed, social media | Also tagged , , , , | 3 Comments

2013: The Year of Mobile Health

Mobile health is getting some serious attention this month – from an unusual but inspiring new Apple ad to some grandiose forecasts for mHealth’s potential impact on European budgets, the first reimbursable mobile app to an ambitious new study setting out to spotlight the best examples of mHealth by the leading Pharma companies. It’s hardly […]
Posted in Global, Guest Blog, social media, Technology | Also tagged , , , , , | 1 Comment

Protecting Your "Online Reputation"

By Don Sorenson. For CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock. Even worse, the negative comments about the company are often published on social media and popular review websites that rank high […]
Posted in Guest Blog, Marketing, social media | Also tagged , , , , | 2 Comments
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