Tag Archives: Marketing

Seeing Beyond the Big Data Backlash

There has been a lot of talk lately that ‘Big Data’ is just BS. Peter Houston looks beyond the hype to reveal what companies should be focusing on. Do you remember the first time you heard the phrase ‘Big Data’? Chances are, unless data’s what you do, it was last year. Big Data became big […]
Posted in E-Media, Global, Guest Blog, Marketing, Op-Ed | Also tagged | 2 Comments

Three Capabilities You Must Build Today to
Ensure Market Access Tomorrow

By Howard Deutsch, Associate Principal, ZS Associates (Sponsored Content) Oncology-market access doesn’t “just happen” anymore. As competition in the U.S. health-care market only continues to intensify, oncology-drug companies will need a good corporate strategy to ensure physician uptake and payer coverage of therapies. Having strong clinical data isn’t enough, especially as stakeholders grow ever more […]
Posted in Strategy | Also tagged , | Leave a comment

Digital Marketing is Dead, Long Live Marketing!

Digital marketing is dead, long live marketing Everything dies eventually. Print… Dead. Television… Dead… Even God… Dead. Well hold on to your hats, someone has said it, digital marketing is no more. Speaking at the Digital Marketing Exposition & Conference, Dmexco, in Cologne last month, Marc Pritchard – global brand building officer for P&G – […]
Posted in E-Media, Europe, Global, Guest Blog, Marketing, multimedia, Op-Ed, social media | Also tagged , | 1 Comment

Wikipedia is Also a Pharma Marketing Issue

Wikipedia is also a pharma marketing issue Writing just yesterday on this blog, Beth Bengtson, principal at healthcare marketing and communications company Hale Advisors, highlighted the problem posed for public health by Wikipedia. In her post, Beth linked back to a report on Manhattan Research’s 2009 ‘Taking the Pulse’ study that showed medical articles on […]
Posted in E-Media, Global, Guest Blog, healthcare, Marketing, multimedia, Op-Ed, social media | Also tagged , , , , | 11 Comments

The Big Promise of Predictive Analytics in Healthcare

At Duke University’s Fifth Annual Technology and Healthcare Conference, Eric Siegel, founder of Predictive Analytics World and executive editor of the Predictive Analytics Times called new predictive analytical tools “inevitable” disruptions to the way physicians make treatment decisions and patients receive care. Whether you’re at a casino in Las Vegas, or a patient on the […]
Posted in Advertising, Global, healthcare, Marketing, People, social media, Strategy, Technology | Also tagged , , , , , , , , | Leave a comment
  • Categories

  • Meta