Tag Archives: Marketing

PhRMA Calls for New Style Search Link Ads

By George Koroneos | Published: March 10, 2010
The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample one [...]
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Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media

By Oriana Schwindt | Published: February 4, 2010
For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC. The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of the [...]
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One to Watch: Q&A with Paul Dyer

By Brittany Agro | Published: December 10, 2009
Paul Dyer, eMedia Director, WeissComm Group (WCG), is already on his way to the top not only on PR News’ 15 to watch list, but also as an emerging leader in the online healthcare landscape. At 26, Paul Dyer has a long list of accolades that most young professionals his age only dream about. As eMedia [...]
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Past Performance Is No Indication Of Future Results

By George Koroneos | Published: November 18, 2009
Sponsored Guest blog post by Patrick Homer, Life Science Practice Principal, SAS. The lingo that accompanies every financial investment prospectus has never been more apt in our post meltdown economy. Yet when it comes down to directing the billion dollar investments in sales and marketing spends, the pharma industry has been firmly entrenched in this belief. [...]
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Transformational Analytics Will Set You Free

By George Koroneos | Published: November 11, 2009
Guest blog by W Scott Evangelista, principal, Deloitte Consulting LLP Without committed leadership from the top of an organization, the best answers will not find the light of day, and the “my number is better than yours” issue will persist. The shackles of the past (standard reports with standard data) will inevitably bind companies to increasingly [...]
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