Tag Archives: Marketing

The Big Promise of Predictive Analytics in Healthcare

At Duke University’s Fifth Annual Technology and Healthcare Conference, Eric Siegel, founder of Predictive Analytics World and executive editor of the Predictive Analytics Times called new predictive analytical tools “inevitable” disruptions to the way physicians make treatment decisions and patients receive care. Whether you’re at a casino in Las Vegas, or a patient on the […]
Posted in Advertising, Global, healthcare, Marketing, People, social media, Strategy, Technology | Also tagged , , , , , , , , | Leave a comment

Personalization — the Holy Grail of Digital Marketing

It’s not just patients that have interesting marketing personas – HCPs have them too. Last month I wrote about Direct to Persona Marketing™, an approach to fighting the mass market scattergun approach enshrined in traditional DTC. Liquid Grids’ manipulation of data from an analysis of 650 million online conversations is offering marketers some hope of […]
Posted in E-Media, Europe, Guest Blog, Marketing, Op-Ed, social media, Technology | Also tagged , , , | Leave a comment

How Marketing Has Lost Meaning in Our Industry

by Cinda Orr Within the drug development services and life sciences industries, there is a common misconception held by many DIY marketers, in-house marketing teams and marketing agencies. Moreover, given the nature of work being done in these industries, this misconception can seem intuitive. What’s the misconception? That marketing is a science, or at the […]
Posted in Advertising, Agency Insight, Marketing, multimedia, social media | Also tagged , , , , , | 2 Comments

How to Win in the Diabetes Space

Novo Nordisk’s SVP of national diabetes sales speaks with PharmExec about a new field force technology initiative, implications of the Sunshine Act, and why Victoza sales won’t slow down anytime soon. At a time when meaningful growth at most big pharma companies is happening in emerging markets – and nowhere else – Novo’s 2Q earnings […]
Posted in compliance, FDA, healthcare, leadership, patient education, People, Sales, Strategy, Technology | Also tagged , , , , , , , , | 5 Comments
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