Tag Archives: Marketing

“The Secret of Successful Drug Launches”

We love being told secrets especially about something so few know anything about, like how to launch a drug successfully given two-thirds don’t meet expectations. And those new drugs once launched fail to meet prelaunch consensus sales expectations for their first year on the market, and those that fall short typically continue to under-deliver for […]
Posted in Marketing, Strategy | Also tagged , | 1 Comment

Marketing is Pre-Sales

Not long ago, I was privy to a discussion taking place in a large drug development services company. Under pressure from above to increase revenues, the sales director was arguing to put more boots on the ground and hire more sales representatives; more sales reps, he contended, means more sales. The marketing director countered that […]
Posted in Guest Blog, Marketing, Sales | Also tagged | Leave a comment

The Rise and Rise of Video Marketing

In less than a decade, online video marketing has moved from a standing start to become an essential part of the digital marketing mix. Online analytics experts comScore Inc. recently reported more video was watched online last year than ever before. Almost 90 percent of the American Internet audience viewed online video in December 2013, with […]
Posted in Marketing, Op-Ed, Technology | Also tagged | 1 Comment

On-Demand Marketing Re-invents Customer Relationships

Staying on top of the marketing information stream can be difficult for your customers, but plans for a ‘holistic’ healthcare network could make relationships easier to manage. 2014 has started the way 2013 ended in the long and painful saga of pharma and Social media. In a January 21st post for Forbes, Ed Silverman reported […]
Posted in E-Media, Marketing, multimedia, social media | Also tagged , , , | Leave a comment

Seeing Beyond the Big Data Backlash

There has been a lot of talk lately that ‘Big Data’ is just BS. Peter Houston looks beyond the hype to reveal what companies should be focusing on. Do you remember the first time you heard the phrase ‘Big Data’? Chances are, unless data’s what you do, it was last year. Big Data became big […]
Posted in E-Media, Global, Guest Blog, Marketing, Op-Ed | Also tagged | 2 Comments
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