Tag Archives: Marketing

Pharma Marketers: Avoid the Tactical Scrum

by Al Topin With the introduction of every new technology, tactic, or gimmick comes what I call a tactical scrum. It’s like watching young kids play their first game of T-ball or soccer. No matter how much instruction the coach gives on field position or game play, the second that ball is hit or kicked, […]
Posted in Advertising, Agency Insight, E-Media, Guest Blog, Marketing, People, Sales, social media, Strategy, Technology | Also tagged , , | Leave a comment

“The Secret of Successful Drug Launches”

We love being told secrets especially about something so few know anything about, like how to launch a drug successfully given two-thirds don’t meet expectations. And those new drugs once launched fail to meet prelaunch consensus sales expectations for their first year on the market, and those that fall short typically continue to under-deliver for […]
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Marketing is Pre-Sales

Not long ago, I was privy to a discussion taking place in a large drug development services company. Under pressure from above to increase revenues, the sales director was arguing to put more boots on the ground and hire more sales representatives; more sales reps, he contended, means more sales. The marketing director countered that […]
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The Rise and Rise of Video Marketing

In less than a decade, online video marketing has moved from a standing start to become an essential part of the digital marketing mix. Online analytics experts comScore Inc. recently reported more video was watched online last year than ever before. Almost 90 percent of the American Internet audience viewed online video in December 2013, with […]
Posted in Marketing, Op-Ed, Technology | Also tagged | 1 Comment

On-Demand Marketing Re-invents Customer Relationships

Staying on top of the marketing information stream can be difficult for your customers, but plans for a ‘holistic’ healthcare network could make relationships easier to manage. 2014 has started the way 2013 ended in the long and painful saga of pharma and Social media. In a January 21st post for Forbes, Ed Silverman reported […]
Posted in E-Media, Marketing, multimedia, social media | Also tagged , , , | Leave a comment
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