Tag Archives: Marketing
New FDA Campaign Targets Detailing, Trade Shows
In addition to sending out more warning letters and stepping up enforcement activity, the Food and Drug Administration wants health professionals to do more to police drug marketing and advertising. The agency’s “Bad Ad” program urges doctors and other health professionals to report any false or misleading ads or inappropriate marketing pitches. Depending on one’s [...]
Posted in FDA, News, Regulatory Also tagged Advertising, DDMAC, Detailing, FDA, Margaret Hamburg, Professional Marketing Leave a comment
A Crash Course in SaaS
Image via Wikipedia
Our magazine is called Pharmaceutical Executive—indicating a focus on the c-suite. But we know many of our readers aren’t executives (yet), and may not have quite the same in-depth knowledge as their bosses. So, for those who hear the term “SaaS” bandied about in conversations and fake their way through discussions about it [...]
Posted in Strategy Also tagged business, cloud computing, Customer Relationship Management, Holy Grail, Pfizer, Software as a service, Veeva System Leave a comment
Webcast: SaaS or On-premise CRM—It’s Your Choice… Not Your Vendor’s
Tuesday, April 13, 2010 at 11:00 AM ET; 8:00 AM PT; 16:00 GMT
As the life sciences industry continues to grow in complexity, its commercial model is changing too. The traditional ’single message to many’ approach to delivering your product information has been re-focused to building and maintaining relationships to achieve lasting share of mind. Given [...]
Posted in Webcast Also tagged business, Customer Relationship Management, Customer service, E-Commerce, Health science, Model, Sales and Marketing Productivity Leave a comment
Reps Allowed Access; Just Make an Appointment
Image by Joseph Cote via Flickr
SK&A released the results of its latest physician survey, and it turns out that most docs are happy to meet with sales reps as long as they make an appointment in advance.
In fact, 98 percent of offices that allow sales reps to make office calls see 20 reps per week.
“That’s [...]
Posted in Sales Also tagged Diabetes mellitus, Health, Health care system, Medical imaging, Medicine, Pathology, Physician, Sales Management, Sales Reps 1 Comment

GSK Scores High in Market Access