Tag Archives: Marketing

Fine-Tuning Your Multichannel Marketing Strategy

In today’s pharmaceutical industry, it seems there are nearly as many communication channels as there are instruments in the Philharmonic, and a similar level of coordination is needed to ensure multichannel success. Then, there’s the added challenge of managing interactions with today’s multifaceted customer, who could be a government agent; payer; physician (primary, specialist, or […]
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Improving Operational Quality through Customer Insight

Every day, your competitors are doing everything within their power to steal your customers. And even if you are doing the same to try to steal their customers, maybe it’s time to rethink that strategy, writes Joanna Disley, Director of Market Intelligence and European Operations, Scorr Marketing. When you consider that it costs six to seven […]
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Closed-Loop Marketing: What Comes Next?

By Morten Hjemlsoe. One of the questions I’m increasingly being asked at conferences is, “What’s next after CLM?” That’s actually rather nice to hear. To me, the question is like those delightful birds, the swallows, whose appearance announces that spring is on its way: it signifies that we’re ready for things to change.
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Pharma Marketers: Avoid the Tactical Scrum

by Al Topin With the introduction of every new technology, tactic, or gimmick comes what I call a tactical scrum. It’s like watching young kids play their first game of T-ball or soccer. No matter how much instruction the coach gives on field position or game play, the second that ball is hit or kicked, […]
Posted in Advertising, Agency Insight, E-Media, Guest Blog, Marketing, People, Sales, social media, Strategy, Technology | Also tagged , , | Leave a comment

“The Secret of Successful Drug Launches”

We love being told secrets especially about something so few know anything about, like how to launch a drug successfully given two-thirds don’t meet expectations. And those new drugs once launched fail to meet prelaunch consensus sales expectations for their first year on the market, and those that fall short typically continue to under-deliver for […]
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