Tag Archives: Marketing

What the Affordable Care Act Means for Pharma Marketing

By Guest Blogger | Published: October 9, 2012
By Gregg DiPietro. With the Supreme Court’s decision in June to uphold the Patient Protection and Affordable Care Act (ACA), life science companies gained access to 32 million potential new customers. While that’s worth celebrating, the party may have ended before it began. For pharmaceutical companies to realize the benefits of new healthcare consumers, and to [...]
Posted in Guest Blog, Regulatory, Strategy | Also tagged , , , , | Leave a comment

Advancing Pharma's Social Media Listening Analytics

By Ben Comer | Published: September 6, 2012
Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according [...]
Posted in Advertising, Agency Insight, E-Media, Marketing, Regulatory, Sales, Strategy, Technology, social media | Also tagged , , | 5 Comments

Indian Government Proposes Ban on Physician Gifts

By Ben Comer | Published: June 6, 2011
India’s Department of Pharmaceuticals released a 14-page “voluntary code” for drug marketers, which includes a strict ban on gifts to prescribers, among other things. The code, which is open for public comment until June 30th, states that “no gifts, pecuniary advantages or benefits in kind may be supplied, offered or promised to persons qualified to prescribe” [...]
Posted in Advertising, Emerging Markets, Global, Marketing, Medical Education, Strategy | Also tagged , , , , , | Leave a comment

Justice to Pharma: "Do the Perp Walk!"

By Walter Armstrong | Published: November 17, 2010
Former GSK counsel is the first target in government’s executive-liability crackdown. Could J&J be next? The US Department of Justice filed criminal charges last week against Lauren Stevens, a former VP and assistant general counsel at GlaxoSmithKline. Going after pharma execs marks a seismic shift in the government’s efforts to stem the tide of fraud and [...]
Posted in Legal, Strategy | Also tagged , , , , | 4 Comments

Marketing: A Digital Disconnect

By Julian Upton | Published: October 6, 2010
Peter Houston is concerned that pharma is taking too long getting to grips with digital marketing. I was at the 2nd European DigiPharm conference in London last week. I didn’t manage the whole two days, but what I did see left me a little concerned that pharma is still struggling with digital marketing. This is not a [...]
Posted in E-Media, Europe, Global, Guest Blog, Technology, social media | Also tagged , , | 1 Comment