Tag Archives: Marketing
Forget Digital Differentiation: Focus on Cross-Channel 'Fusion'
Forget digital differentiation and innovation. You need to be focusing on cross-channel ‘fusion’, writes Peter Houston.
Like you, I get invites to attend educational webinars on an almost daily basis; I probably actually attend one every couple of weeks.
Most invites get passed over because it’s not my field, I’ve heard it all before or I don’t [...]
Posted in E-Media, Guest Blog, Technology, social media Also tagged cross-channel fusion, digital marketing, digital pharma 2 Comments
Marketing: Harnessing the Power of 'Pull'
Pull marketing – rethinking channel building
A big problem
Since the early days of the internet, we’ve been busy creating websites and other digital
channels. It’s not an exaggeration to say that most pharmaceutical companies already
have hundreds of websites and still more are coming. And now everybody is building
apps.
There’s a lot of activity here and in many ways [...]
Posted in Europe, Global, Guest Blog, Marketing, Strategy Also tagged pull marketing, Sales, sales forces effectiveness Leave a comment
Changing the DNA of Pharma Patient Adherence Programs
by Grant Corbett
Epigenetics is the study of changes in human gene expression, in particular from environmental factors. Pharma is also experiencing epigenetic change. Human genes are formed from DNA, which are instructions much like a blueprint. Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.
Posted in E-Media, Marketing, Patient Communication, compliance, healthcare, patient compliance, patient education Also tagged adherence, CBI, compliance, health literacy, patient adherence, patient compliance 3 Comments
US v. Caronia: What Constitutes 'Truthful' Speech?
If a drug’s label is not the final word on what is true – or untrue – about a product, then who decides what can and cannot be said during a sales detail?
Posted in Advertising, FDA, Legal, Marketing, Regulatory, Safety, Sales, Strategy, compliance Also tagged Alfred Caronia, Appeals Court, Detailing, DoJ, FDA, Federal Trade Commission, FTC, Jazz Pharmaceuticals, off-label, Office of Prescription Drug Promotion, Orphan Medical, OTC, Professional Marketing, Promotion, Regulatory, sales rep, Sorrell v. IMS Health, US v. Caronia 1 Comment

Data: Is Bigger Always Better?