Tag Archives: Marketing
By Guest Blogger | Published: June 27, 2014
By Simon Beins is Associate Director, Strategy, Heartbeat Ideas & Heartbeat West. Earlier this year, FDA promised three sets of guidelines to clarify using social media for pharma marketing. Last week it delivered two of them The first, Internet/Social Media Platforms with Character Space Limitation—Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices, […]
By Pharm Exec | Published: June 5, 2014
Industry investment in pharma sales force and marketing channels remained “flat” in 2013 at just under €85 billion constant US dollars, according to newly released data from Cegedim Strategic Data (CSD).
By Guest Blogger | Published: May 23, 2014
In today’s pharmaceutical industry, it seems there are nearly as many communication channels as there are instruments in the Philharmonic, and a similar level of coordination is needed to ensure multichannel success. Then, there’s the added challenge of managing interactions with today’s multifaceted customer, who could be a government agent; payer; physician (primary, specialist, or […]
By Guest Blogger | Published: May 22, 2014
Every day, your competitors are doing everything within their power to steal your customers. And even if you are doing the same to try to steal their customers, maybe it’s time to rethink that strategy, writes Joanna Disley, Director of Market Intelligence and European Operations, Scorr Marketing. When you consider that it costs six to seven […]
By Guest Blogger | Published: March 31, 2014
By Morten Hjemlsoe. One of the questions I’m increasingly being asked at conferences is, “What’s next after CLM?” That’s actually rather nice to hear. To me, the question is like those delightful birds, the swallows, whose appearance announces that spring is on its way: it signifies that we’re ready for things to change.