Tag Archives: Marketing and Advertising

As American as Acid Reflux

By Ben Comer | Published: August 21, 2012
Over the counter drug advertising is less regulated than prescription drug marketing, and selling directly to consumers comes with the benefit of bypassing an expert middleman: your doctor. But companies should still promote with caution.
Posted in Advertising, Corporate Responsibility, E-Media, FDA, Market Access, Marketing, Regulatory, Strategy, healthcare, leadership, patient education | Also tagged , , , , | 1 Comment

If Not This, Then What? If Not Now, Then When?

By Pharm Exec | Published: October 28, 2009
Sponsored Guest Blog by: Craig Nestel Business Solutions Manager SAS Global Healthcare and Life Sciences Practice I’ve been an avid runner for a long time. A while back, I had an injury that just wasn’t responding to any of the methods that I had used for years. And yet, I was reluctant to change anything. My physical therapist hit [...]
Posted in Guest Blog, Strategy | Also tagged , , , , , , | 1 Comment

On-Demand Webcast: Develop Competitive Advantage Through Business Analytics in the New Pharma Commercial Model

By George Koroneos | Published: October 6, 2009
Originally Recorded on September 14, 2009 As we all know, the industry is facing trends that will continue to erode profitability if the sales and marketing model does not change. The image of a new commercial model is now starting to emerge – and although the details are far from clear, the basic components are there [...]
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