Tag Archives: Manhattan Research

Pharmacists: The Other White Coats

Patients in search of face time with a healthcare provider are stopping into their local drugstores, where consultations are free and the wait time is shorter. Pharmacists are in a unique position, too, to move the needle on drug adherence.
Posted in compliance, E-Media, healthcare, Patient Communication, patient compliance, patient education, social media, Technology | Also tagged , , , | 3 Comments

Unbranded Pharma Sites Gain Traction

Image by alles-schlumpf via Flickr The popularity of unbranded pharma Web sites amongst consumers appears to be on an up tick, according to new data released by Manhattan Research this week. The report, “Unbranded Web sites: Brand Reach throughout the Patient Life Cycleā€¯ looked at how many consumers actively use unbranded pharma sites and to […]
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NuvaRing Tops List of Most Visited Sites Via TV

Image by urbanlatinfemale via Flickr Market-analyst firm Manhattan Research, on Tuesday, released a list of the top branded pharma Web sites based on traffic generated from consumer television ads. Topping the list was the contraceptive NuvaRing, which was all over television this past year. Cialis and Latisse round out the top three Web sites. Manhattan […]
Posted in E-Media, Marketing | Also tagged , , , | 3 Comments
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