Tag Archives: Manhattan Research

Unbranded Pharma Sites Gain Traction

By George Koroneos | Published: May 11, 2010
Image by alles-schlumpf via Flickr The popularity of unbranded pharma Web sites amongst consumers appears to be on an up tick, according to new data released by Manhattan Research this week. The report, “Unbranded Web sites: Brand Reach throughout the Patient Life Cycle” looked at how many consumers actively use unbranded pharma sites and to what degree [...]
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NuvaRing Tops List of Most Visited Sites Via TV

By George Koroneos | Published: January 14, 2010
Image by urbanlatinfemale via Flickr Market-analyst firm Manhattan Research, on Tuesday, released a list of the top branded pharma Web sites based on traffic generated from consumer television ads. Topping the list was the contraceptive NuvaRing, which was all over television this past year. Cialis and Latisse round out the top three Web sites. Manhattan Research tracked about [...]
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