Tag Archives: long tail

Pharma Marketers Should Think Outside WebMD, Says Report

Brand marketers ignore sites like WebMD and Everyday Health at their own peril, but they ignore the long tail at the expense of their wallets, a report found. According to Contextweb, an advertising technology firm, marketers are remiss in assuming that consumers are only interested in clicking on a pharma banner when it’s on a […]
Posted in Advertising, E-Media, Marketing, Patient Communication, Strategy | Also tagged , , , , | 2 Comments
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