Tag Archives: Lipitor

Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media

By Oriana Schwindt | Published: February 4, 2010
For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC. The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of the [...]
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Pfizer Brings Back Lipitor Ad Minus Jarvik

By George Koroneos | Published: September 8, 2008
The Wall Street Journal posted the full video of the new Lipitor television spot. It’s very similar to the old Dr. Jarvik ads, but without the celebrity spokesperson. Pharm Exec will have more on the campaign relaunch in Wednesday’s newsletter.
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