Novo Nordisk, last week, officially launched its branded Twitter site “Race with Insulin†to keep patients aware of the day-to-day happenings in the life of indie racer Charlie Kimball.
Using the social networking tool, Kimball openly talks about what it’s like to live with Type 1 diabetes and tweets about using Novo Nordisk’s Levemir (insulin detemir) [...]
Novo Nordisk Launches Branded Twitter Campaign