Tag Archives: King Pharmaceuticals

PhRMA and the New Physician Marketing

By Brittany Agro | Published: November 7, 2008
I was amazed at the more than 700 women attending the 2008 Women’s Healthcare Business Association (HBA) national conference today. As a first timer at the event (distinguished by the bright orange sticker on my name badge), it was easy to engage in conversations—even for those weary of the press. And for marketers, there was [...]
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King Ups Alpharma Offer

By George Koroneos | Published: September 11, 2008
King Pharmaceuticals sweetened its offer to purchase Alpharma this morning. The drug firm boosted the bid price to $37 per share or $1.6 billion from the initial of $33 a share it presented in early August. If Alpharma refuses, King is prepared to get down and dirty. In a pointed letter to Alpharma’s board, King President [...]
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