Tag Archives: King Pharmaceuticals
PhRMA and the New Physician Marketing
I was amazed at the more than 700 women attending the 2008 Women’s Healthcare Business Association (HBA) national conference today. As a first timer at the event (distinguished by the bright orange sticker on my name badge), it was easy to engage in conversations—even for those weary of the press. And for marketers, there was [...]
Posted in Events Also tagged Compas, conference, HBA, healtchare, meeting, PhRMA, sales rep Leave a comment
King Ups Alpharma Offer
King Pharmaceuticals sweetened its offer to purchase Alpharma this morning. The drug firm boosted the bid price to $37 per share or $1.6 billion from the initial of $33 a share it presented in early August. If Alpharma refuses, King is prepared to get down and dirty.
In a pointed letter to Alpharma’s board, King President [...]
Posted in Deals Also tagged Alpharma, Brian Markison, Deal, Dean Mitchell, Offer, reject Leave a comment

Pfizer to Acquire King Pharmaceuticals