Tag Archives: ISR

The Increasing Value of Medical Science Liaisons

Can’t get your sales rep into that academic medical center? Try sending a medical science liaison (MSL). A new study from Industry Standard Research (ISR) found that MSLs enjoy better access and higher levels of trust among oncologists. Docs also want different kinds of information from MSLs, according to the study findings.
Posted in Advertising, Marketing, Medical Education, patient education, Sales, Strategy | Also tagged , | 2 Comments
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