Tag Archives: iPharmaConnect

Pharma's Chaos Scenario: Why the Old Commercial Model Just Won't Cut It

By Peter Houston, Director of Content, Advanstar Communications. A couple of years ago I spoke at a Life Sciences Forum organized by Oracle. The audience was 100-percent life science and IT professionals, but I spoke about the magazine business. Why? Cynics say because I don’t know enough about science or IT, but really it was […]
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