Tag Archives: iPad

Will the iPad Replace the Rep?

By Guest Blogger | Published: May 11, 2011

By Beth Kennedy. With Big Pharma sales teams awash with iPads and 72% of US doctors now armed with smartphones for professional use, are we finally approaching the day when the rep is replaced by digital technology? And if so, is it a good idea? The number of pharma sales reps industry has fallen by more than [...]

Posted in Guest Blog, Marketing, Sales, Strategy, social media | Also tagged digital marketing, pharma sales, physicians, Sales, Sales Reps | 2 Comments