Tag Archives: health literacy

Changing the DNA of Pharma Patient Adherence Programs

by Grant Corbett Epigenetics is the study of changes in human gene expression, in particular from environmental factors.  Pharma is also experiencing epigenetic change.  Human genes are formed from DNA, which are instructions much like a blueprint.  Similarly, the environment is changing pharmaceutical DNA and how brand marketing is instructed.
Posted in compliance, E-Media, healthcare, Marketing, Patient Communication, patient compliance, patient education | Also tagged , , , , , | 3 Comments
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