Tag Archives: Health care

JP Morgan Healthcare Conference Marked by Hesitant Optimism

Guest blog by Audrey S. Erbes, Principal, Erbes & Associates While last year’s meeting was dominated by the global economic crisis and its impact on the healthcare industry, this year’s presenters tried to give investors a glimmer of hope for better outcomes in the future. The fear that darkened moods of attendees in 2009 was […]
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One to Watch: Q&A with Paul Dyer

Paul Dyer, eMedia Director, WeissComm Group (WCG), is already on his way to the top not only on PR News’ 15 to watch list, but also as an emerging leader in the online healthcare landscape. At 26, Paul Dyer has a long list of accolades that most young professionals his age only dream about. As […]
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Health Reform Hazards: Steering Your Course Through the Rhetorical Shallows

Image by Getty Images via Dayli Crafting consensus legislation on health reform depends heavily on all parties understanding precisely the terms of the debate. With the two House and Senate bills now topping out at more than 4,000 text pages, prospects for even a basic awareness of the implications of this reform for big pharma […]
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Q&A With Renee Tannenbaum

One major theme at the HBA leadership conference may be simple for industry to understand but difficult to accept: change or drown. But for Renee Tannenbaum, it was change that worked toward her advantage. And change, combined with her desire to drive improvement in patient care and meet unmet needs, is what led her to […]
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Google Unveils New Pharma Ads

Image via CrunchBase Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes […]
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