Tag Archives: HBA

HBA Leadership Conference: Day 2

By Brittany Agro | Published: November 7, 2008
Beth Rogers, CEO of communications training firm Point Taken Consulting, led HBA workshop attendants through PowerPoint Karaoke. The random display of information on slides, like lyrics that roll on a screen, is behind this training tool that allows participants to think on their feet and clearly present information. Rogers founded the company in 2002 after experiencing [...]
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Conversation with Eisai’s Lonnel Coats

By Joanna Breitstein | Published: November 7, 2008
“The phones are ringing,” said Lonnel Coats, president of Eisai and a plenary speaker here at HBA’s Leadership Conference. “There’s a lot more opportunity, but also a lot more white noise.” Coats is referring to the pressure that cash-strapped biotechs are feeling to sell out and says he gets no less than five calls a day [...]
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PhRMA and the New Physician Marketing

By Brittany Agro | Published: November 7, 2008
I was amazed at the more than 700 women attending the 2008 Women’s Healthcare Business Association (HBA) national conference today. As a first timer at the event (distinguished by the bright orange sticker on my name badge), it was easy to engage in conversations—even for those weary of the press. And for marketers, there was [...]
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HBA Leadership Conference: Day 1

By Joanna Breitstein | Published: November 7, 2008
Reporting to you from Chicago at the Sixth Annual Healthcare Businesswomen’s Association leadership conference, where the story—set in this city of the new US President—is all about change. The Pharm Exec crew arrived in a surprisingly tranquil Windy City—the only explanation that it was the calm after the storm of Tuesday’s election. Certainly, many HBA members [...]
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Gearing up: HBA Leadership Conference

By Joanna Breitstein | Published: October 28, 2008
Two thousand and eight seems to be a year of unprecedented female leadership. Forget for a second (if you can) the run-off for the Presidential election. If you just consider healthcare, the ladies are really stepping up—and making all the right moves. Consider a few examples: J&J names Sheri McCoy worldwide chairman of pharmaceuticals [...]
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