Tag Archives: Guest Blog

Assessing the Value of Retrospective Studies: Real-World Data, Real-World Applications

by Sarah Ray The value of retrospective studies cannot be overstated. Retrospective studies affect many healthcare sectors, including the pharmaceutical industry and general public health. Applying these studies provides clear advantages at different points of the product life-cycle. During drug development, these studies may help clinical teams propose adaptations or even a companion diagnostic tests […]
Posted in Gene therapy, Global, Guest Blog, healthcare, R&D, Strategy | Also tagged , , , , , , , , , , | Leave a comment

Is Pinterest the Risk-Free Social Channel for Pharma?

Spoiler Alert: the answer is no, writes Peter Houston. I recently came across a blog post headlining Pinterest as the “safest place” for medical marketers to start with social media. All too aware that there are many Pharma marketers out there still a little shy of social, it was a must read.
Posted in Advertising, E-Media, Guest Blog, Marketing, Patient Communication, patient education, social media, Strategy, Technology | Also tagged , , | Leave a comment
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