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Tag Archives: Google
PhRMA Calls for New Style Search Link Ads
The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo.
PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample one [...]
Posted in E-Media, Marketing Also tagged ads, Marketing, online, PhRMA, social media Leave a comment
Google Unveils New Pharma Ads
Image via CrunchBase
Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes on [...]
Posted in Strategy Also tagged Advertising, Food and Drug Administration, Health care, Search, Search Engines, Uniform Resource Locator, Yahoo 2 Comments
Connect with a Click of the Mouse
Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference.
More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who shared [...]
Posted in E-Media, Events Also tagged e-Patient Connections Conference, Facebook, Health care, Marketing, Marketing strategy, Online Communities, Pharma, Social network, Twitter Leave a comment
Phony Tamiflu Sites Spike in Wake of Swine Flu
In the wake of the swine flu craze, at least 55 Web sites have sprung up in the last few weeks selling Tamiflu. That’s according to a new report by data firm MarkMonitor. Two of the pharmacies are certified—one in the US and one in the UK—and six of the pharmacies are actually using the [...]
Protecting Your "Online Reputation"