Tag Archives: Google

PhRMA Calls for New Style Search Link Ads

By George Koroneos | Published: March 10, 2010
The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample one [...]
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Google Unveils New Pharma Ads

By George Koroneos | Published: November 12, 2009
Image via CrunchBase Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes on [...]
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Connect with a Click of the Mouse

By Brittany Agro | Published: October 28, 2009
Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who shared [...]
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Phony Tamiflu Sites Spike in Wake of Swine Flu

By George Koroneos | Published: May 27, 2009
In the wake of the swine flu craze, at least 55 Web sites have sprung up in the last few weeks selling Tamiflu. That’s according to a new report by data firm MarkMonitor. Two of the pharmacies are certified—one in the US and one in the UK—and six of the pharmacies are actually using the [...]
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Facebook Apps Storm Pharma

By George Koroneos | Published: May 13, 2009
Image via CrunchBase Three pharmaceutical companies recently took big steps into the world of social media, launching Facebook applications that give consumers the ability to download and interact with health information material. For those having a hard time keeping up with the rapidly evolving world of Web 2.0, a Facebook application (“app” for short) is an online [...]
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