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BioPharm News- Shire Gains European Approval for its Gaucher Disease Treatment
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Clinical Trials News- CRF Health Achieves EXACT ePRO Vendor Certification for Windows Mobile Systems
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Tag Archives: Google
Google Unveils New Pharma Ads
Image via CrunchBase
Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes on [...]
Posted in Strategy Also tagged Advertising, Food and Drug Administration, Health care, Search, Search Engines, Uniform Resource Locator, Yahoo 1 Comment
Connect with a Click of the Mouse
Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference.
More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who shared [...]
Posted in E-Media, Events Also tagged e-Patient Connections Conference, Facebook, Health care, Marketing, Marketing strategy, Online Communities, Pharma, Social network, Twitter Leave a comment
Phony Tamiflu Sites Spike in Wake of Swine Flu
In the wake of the swine flu craze, at least 55 Web sites have sprung up in the last few weeks selling Tamiflu. That’s according to a new report by data firm MarkMonitor. Two of the pharmacies are certified—one in the US and one in the UK—and six of the pharmacies are actually using the [...]
Posted in Safety Also tagged H1N1, Roche, Swine Flu, Tamiflu, Web search engine, Yahoo Leave a comment
Facebook Apps Storm Pharma
Image via CrunchBase
Three pharmaceutical companies recently took big steps into the world of social media, launching Facebook applications that give consumers the ability to download and interact with health information material.
For those having a hard time keeping up with the rapidly evolving world of Web 2.0, a Facebook application (“app†for short) is an online [...]
Posted in Marketing Also tagged Disease Crohn, Facebook, Health, Inflammatory bowel disease, Pfizer, Ulcerative colitis, Web 2.0 2 Comments

PhRMA Calls for New Style Search Link Ads