Tag Archives: Google

Protecting Your "Online Reputation"

By Don Sorenson. For CEOs who have spent long years and countless funds building a solid pharmaceutical brand and life-changing drugs, discovering defamatory remarks about your company online can come as quite a shock. Even worse, the negative comments about the company are often published on social media and popular review websites that rank high […]
Posted in Guest Blog, Marketing, social media | Also tagged , , , , | 2 Comments

PhRMA Calls for New Style Search Link Ads

The Pharmaceutical Research and Manufacturers of America (PhRMA), on Tuesday, revealed its comments to FDA about how to handle search link ads on sites such as Google and Yahoo. PhRMA showed off two versions of its recommended search ad, one with a universal symbol that’s easily recognizable as a link to risk information (the sample […]
Posted in E-Media, Marketing | Also tagged , , , , | Leave a comment

Google Unveils New Pharma Ads

Image via CrunchBase Google just showed off mockups of its fancy new pharma ads at FDA’s social media hearing, on November 12. A few months back, the big G mentioned that it was working on ads to appease both pharmaceutical marketers and FDA, but this is the first time most people got to lay eyes […]
Posted in Strategy | Also tagged , , , , , , | 2 Comments

Connect with a Click of the Mouse

Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who […]
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Phony Tamiflu Sites Spike in Wake of Swine Flu

In the wake of the swine flu craze, at least 55 Web sites have sprung up in the last few weeks selling Tamiflu. That’s according to a new report by data firm MarkMonitor. Two of the pharmacies are certified—one in the US and one in the UK—and six of the pharmacies are actually using the […]
Posted in Safety | Also tagged , , , , , | 2 Comments
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