Tag Archives: Global
Is There a Global Policy Gap on Cancer?
Eli Lilly thinks so, with a new “back to school” pathway on stakeholder engagement
Monday, February 4, is World Cancer Day. Eli Lilly & Co., one of big Pharma’s biggest, has decided to give the moment its due with the launch of a new policy advocacy initiative to ensure that patients actually benefit from the [...]
Pharma's Promotional Spend: What's the Right Target?
Global consultancy Cegedim has released its latest survey on how and where big Pharma puts its promotional dollar. Pharmaceutical Promotional Spend: Global Trends reports that spending in emerging markets significantly increased last year, while Europe and US declined slightly. Although overall promotion spending remained flat worldwide at $90 billion, the US still accounts for the [...]
Posted in Advertising, Emerging Markets, Europe, Global, Marketing, Meetings, Sales, Strategy, Technology, social media Also tagged Detailing, digital, Promotion, sales representatives, trends Leave a comment
SciClone Pharmaceuticals: Selling Specialty Drugs in China
US-based SciClone Pharmaceuticals has built its business around selling specialty drugs in China. Companies like Sanofi and Pfizer, despite their own in-country resources, have partnered with SciClone and are achieving better returns, according to SciClone CEO Friedhelm Blobel.
Posted in Biotech, Emerging Markets, Global, IP, Legal, Manufacturing, People, Regulatory, Sales, Strategy, compliance, healthcare, pricing Also tagged China, SciClone 1 Comment
Can Emerging Markets Emerge Fast Enough?
The IMS Institute’s annual report on global drug spending predicts a slight rebound in developed markets, despite historically low growth rates. In emerging markets, growth continues to be robust, but is it enough to balance the ongoing stagnancy in Europe and the US?
Posted in Emerging Markets, Europe, Global, Market Access, Strategy, leadership, pricing Also tagged Drug spend, Emerging Markets, IMS, Outlook, pharmerging markets Leave a comment

A Global Consensus: Oncologists Spooked By Health Reforms