Tag Archives: Facebook

Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media

By Oriana Schwindt | Published: February 4, 2010
For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC. The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of the [...]
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Connect with a Click of the Mouse

By Brittany Agro | Published: October 28, 2009
Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who shared [...]
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Pfizer to Launch Clinical Trial Network

By George Koroneos | Published: August 26, 2009
Image via Wikipedia Pfizer announced, last week, that it was partnering with technology firm Private Access to launch an online social network to help patients find clinical trials more easily. According to Pfizer, a top complaint from physicians is difficulty in matching patients with trials. “Finding volunteers has been a big issue for anyone conducting a clinical [...]
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Relationship Marketing Study Shows Breaks Down Online Drug Convo

By George Koroneos | Published: July 22, 2009
Ambien is a huger seller and has a massive presence online, as affirmed by a study from new media agency Razorfish measuring social influence marketing—the strength that peer influencers have on different brands—across several industries. The brands in the study were given a social influence marketing (SIM) score that measured two attributes—the total share of consumer [...]
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Facebook Apps Storm Pharma

By George Koroneos | Published: May 13, 2009
Image via CrunchBase Three pharmaceutical companies recently took big steps into the world of social media, launching Facebook applications that give consumers the ability to download and interact with health information material. For those having a hard time keeping up with the rapidly evolving world of Web 2.0, a Facebook application (“app” for short) is an online [...]
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