Tag Archives: Facebook

Crisis Preparedness in an Always-On Digital World

by Laura Schoen and Stacey Bernstein The first 120 minutes of a crisis can determine the public’s perception of an organization. And in today’s digital world, companies are more at risk than ever to viral attacks from unexpected sources. For the pharmaceutical industry, in particular, where adverse events, pricing issues, supply disruptions or quality concerns […]
Posted in Agency Insight, social media, Strategy, Technology | Also tagged , , , , , , , | 1 Comment

ePharma Summit: Less Proselytizing, More Results

At the digital marketing-focused ePharma Summit in New York this week, many of the problems and frustrations related to the “big three” – Facebook, Twitter and YouTube – were hashed out for umpteenth time.
Posted in Advertising, E-Media, Events, Global, Marketing, patient education, Regulatory, social media, Strategy | Also tagged , , , | 1 Comment

Tweeting to Your Facebook: Why Pharma Is So Bad With Social Media

For those of you who didn’t know, it’s Social Media Week. Granted, the week is almost over, but the panel that you all care about didn’t take place until yesterday afternoon here in NYC. The panel’s mouthful of a name—“Navigating Social Media & New Technology in Healthcare & Pharmaceutical Industries”—is nevertheless an accurate description of […]
Posted in E-Media, Marketing | Also tagged , , , , , , , , | 5 Comments

Connect with a Click of the Mouse

Thanks to Google, Facebook, and Twitter, the Internet has become the e-Patient’s No. 1 destination for seeking health information, and industry was all “a tweet” about it at this year’s e-Patient Connections Conference. More than 250 people were in attendance for the two-day event, which included pharma marketers, brand managers, and patient education specialists who […]
Posted in E-Media, Events | Also tagged , , , , , , , , | Leave a comment

Pfizer to Launch Clinical Trial Network

Image via Wikipedia Pfizer announced, last week, that it was partnering with technology firm Private Access to launch an online social network to help patients find clinical trials more easily. According to Pfizer, a top complaint from physicians is difficulty in matching patients with trials. “Finding volunteers has been a big issue for anyone conducting […]
Posted in E-Media | Also tagged , , , , , | 5 Comments
  • Categories

  • Meta