Tag Archives: ePharma Summit

ePharma Summit: Turning Big Data into Better Content

Physicians and patients are more intimately engaged with their digital devices than ever before, but the content pharma delivers is either rigidly scientific or numbingly bland. Can stronger analytical processes and more data produce a scalable human voice for individual customers?
Posted in Advertising, E-Media, Events, FDA, healthcare, Marketing, multimedia, Patient Communication, Regulatory, Sales, social media, Strategy, Technology | Also tagged , , , | Leave a comment

ePharma Summit: Less Proselytizing, More Results

At the digital marketing-focused ePharma Summit in New York this week, many of the problems and frustrations related to the “big three” – Facebook, Twitter and YouTube – were hashed out for umpteenth time.
Posted in Advertising, E-Media, Events, Global, Marketing, patient education, Regulatory, social media, Strategy | Also tagged , , , | 1 Comment

Traditional vs. Digital, or
Integrate! Integrate! Integrate!

Can pharma rely on one agency to create both its traditional and its interactive advertising? Or is there a “best agency model” (pure digital, digital group within larger holding company, or a mixture of both) that industry can follow? This was the question addressed by four panelists today at the ePharma Summit in Philadelphia. Bill […]
Posted in Advertising, E-Media, Marketing | Also tagged , , , , | 5 Comments

AZ is All A-Twitter

When it comes to digital and social media, is Big Pharma finally getting it? Yesterday, AstraZeneca launched a branded YouTube channel for its asthma drug Symbicort, joining the ranks of Abbott, GSK, J&J, and most recently, Santofi-Aventis. This news arrived just in time for the 8th Annual ePharma Summit, where industry experts are gathered to […]
Posted in E-Media, Events, Technology | Also tagged , , | 1 Comment
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