Tag Archives: ePharma Summit

Traditional vs. Digital, or
Integrate! Integrate! Integrate!

By Brittany Agro | Published: February 11, 2009
Can pharma rely on one agency to create both its traditional and its interactive advertising? Or is there a “best agency model” (pure digital, digital group within larger holding company, or a mixture of both) that industry can follow? This was the question addressed by four panelists today at the ePharma Summit in Philadelphia. Bill [...]
Posted in Advertising, E-Media, Marketing | Also tagged , , , , | 5 Comments

AZ is All A-Twitter

By Brittany Agro | Published: February 11, 2009
When it comes to digital and social media, is Big Pharma finally getting it? Yesterday, AstraZeneca launched a branded YouTube channel for its asthma drug Symbicort, joining the ranks of Abbott, GSK, J&J, and most recently, Santofi-Aventis. This news arrived just in time for the 8th Annual ePharma Summit, where industry experts are gathered to [...]
Posted in E-Media, Events, Technology | Also tagged , , | 1 Comment