Tag Archives: Emerging Markets
Planning Beyond the Petri Dish: A Pfizer Case Study
Pfizer’s crizotinib development program combined organization, art, and science— and a large dose of unforeseen risk.
The path to commercializing a breakthrough discovery is rarely a linear process. The orderly rationale of the scientific method is often overtaken by the random artistry of passion, personality, business culture, and sheer luck. Each plays a [...]
Posted in Emerging Markets, Global, R&D Also tagged Asia, crizotinib, Japan, Korea, NSCLC, Pfizer, R&D Leave a comment
Indian Government Proposes Ban on Physician Gifts
India’s Department of Pharmaceuticals released a 14-page “voluntary code” for drug marketers, which includes a strict ban on gifts to prescribers, among other things.
The code, which is open for public comment until June 30th, states that “no gifts, pecuniary advantages or benefits in kind may be supplied, offered or promised to persons qualified to prescribe” [...]
Posted in Advertising, Emerging Markets, Global, Marketing, Medical Education, Strategy Also tagged Global, india, Marketing, Professional Marketing, promotions, Regulatory Leave a comment
Emerging Markets: Looking Beyond the Heady Growth Numbers
A sweet helping of “Turkish delight” for local generic producers amounts to harsh medicine for foreign innovator firms…
Emerging markets remain the ace in the card deck for big pharma seeking alternatives to the global slowdown in demand for medicines. The “pharmerging 17” are dealing a strong hand, with a consensus for continued double-digit growth [...]
Posted in Emerging Markets, Europe, Global, R&D Also tagged pharmerging markers, R&D, Turkey Leave a comment
New Decade, New Agenda for Pharma
A new track for nonprofits, product diversification and the rise of the emerging markets — Audrey S. Erbes reports on some of the takeaways from this week’s JP Morgan Healthcare Conference.
There were some surprising changes in the format of the 29th Annual JP Morgan Healthcare Conference, the world’s premier health care industry investment meeting which [...]
Posted in Emerging Markets, Guest Blog, R&D Also tagged China, conference, india, JP Morgan, nonprofits Leave a comment

FDA Finding Fuels Indian Crackdown on Sub-standard Drugs