Tag Archives: e-marketing

Pharma Failing to eMarket Effectively

Pharma must overcome its social media phobia and embrace new technology if it wants to keep the audience that matters most, writes Lauren Procter of L2 Think Tank. Consumers and healthcare practitioners have come to rely on digital platforms for medical advice, but as Google trumps nurses, pharmacists, and friends and family as the second […]
Posted in Guest Blog, social media, Strategy, Technology | Also tagged , , , | 4 Comments

Traditional vs. Digital, or
Integrate! Integrate! Integrate!

Can pharma rely on one agency to create both its traditional and its interactive advertising? Or is there a “best agency model” (pure digital, digital group within larger holding company, or a mixture of both) that industry can follow? This was the question addressed by four panelists today at the ePharma Summit in Philadelphia. Bill […]
Posted in Advertising, E-Media, Marketing | Also tagged , , , , | 5 Comments
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