Tag Archives: e-detailing

Customer Engagement: Can Technology Help Find That Sweet Spot?

In the rush toward customer engagement, can technology find the sweet spot? Cegedim Relationship Management held its annual conference on trends in the life sciences industry last week, with two days of speakers and workshops focused on the interrelated themes of Transformation and Innovation.  The central question: if the business of pharma is changing at […]
Posted in Events, healthcare, Patient Communication, Sales, Technology | Also tagged , , , | 2 Comments

Sales Rep vs. eDetail: Consider the Practice Area

Forget illegal immigrants, it is machines that are stealing American jobs. For some medical practice areas, however, digital details haven’t sufficiently stepped in where their human sales rep predecessors have stepped (or have been pushed) out, according to a survey of U.S. physicians.
Posted in Advertising, E-Media, Marketing, Sales, Strategy | Also tagged , | 2 Comments

Lives of Patients Keep Sales Reps off Life Support

Pharm Exec’s sister conferencing unit explores the future of the US sales rep, including the implications of GSK’s new value-based compensation model Last week brought a small but dedicated group of sales professionals to a CBI conference in San Diego with a clear mandate: to rate the future of the “detail man” — dead or […]
Posted in Sales | Also tagged , , , | Leave a comment

The Truth About Closed-Loop Marketing

Pharma sales forces were out, well, in force for a two-day leadership summit put on by the Center for Business Intelligence this week in Philadelphia. As a newbie on the pharma reporting scene, I eagerly await these conference opportunities…especially the ones that deal with important sales management topics. This conference, in particular, presented sessions on […]
Posted in Marketing, Meetings, Sales | Also tagged , , , , , , , | Leave a comment
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