Tag Archives: e-detailing

Sales Rep vs. eDetail: Consider the Practice Area

By Ben Comer | Published: January 18, 2012
Forget illegal immigrants, it is machines that are stealing American jobs. For some medical practice areas, however, digital details haven’t sufficiently stepped in where their human sales rep predecessors have stepped (or have been pushed) out, according to a survey of U.S. physicians.
Posted in Advertising, E-Media, Marketing, Sales, Strategy | Also tagged , | 1 Comment

Lives of Patients Keep Sales Reps off Life Support

By William Looney | Published: April 19, 2011
Pharm Exec’s sister conferencing unit explores the future of the US sales rep, including the implications of GSK’s new value-based compensation model Last week brought a small but dedicated group of sales professionals to a CBI conference in San Diego with a clear mandate: to rate the future of the “detail man” — dead or [...]
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The Truth About Closed-Loop Marketing

By Brittany Agro | Published: September 12, 2008
Pharma sales forces were out, well, in force for a two-day leadership summit put on by the Center for Business Intelligence this week in Philadelphia. As a newbie on the pharma reporting scene, I eagerly await these conference opportunities…especially the ones that deal with important sales management topics. This conference, in particular, presented sessions on [...]
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