Tag Archives: DTC

Is FDA Watching YouTube?

Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was brought to the company’s attention. While I’m not 100 percent positive, it […]
Posted in E-Media, Marketing, Regulatory | Also tagged , , , , , , , | 6 Comments

Pfizer Brings Back Lipitor Ad Minus Jarvik

The Wall Street Journal posted the full video of the new Lipitor television spot. It’s very similar to the old Dr. Jarvik ads, but without the celebrity spokesperson. Pharm Exec will have more on the campaign relaunch in Wednesday’s newsletter.
Posted in Advertising, Marketing, Technology | Also tagged , , , , , | Leave a comment
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