Tag Archives: DTC

Pfizer CEO: DTC a 'Fundamental Right'

By Ben Comer | Published: October 5, 2011
Direct-to-consumer (DTC) advertising is a “fundamental right in the U.S.,” and denying the right of industry to speak directly to patients through drug advertising “leads to ignorance and the inability to judge,” said Ian Read, Pfizer’s president and CEO, at the Cleveland Clinic on Tuesday. Asked whether DTC ads on television should be retired, Read answered [...]
Posted in Advertising, IP, Marketing, Patient Communication, Regulatory, Strategy, leadership, patient education | Also tagged | 7 Comments

Blind Ambition – DTC Perspectives Day 1

By Andy Levitt | Published: October 30, 2008
HealthTalker CEO Andy Levitt continues his trek across the US, hitting a slew of pharma meetings and speaking at a handful of them. Here’s his wrap up of the DTC Perspectives conference in Livingston, New Jersey. The pharma Fall conference season is in full swing, and today I am happy to be in New Jersey to [...]
Posted in Advertising, E-Media, Events | Also tagged , , , , , | 4 Comments

Is FDA Watching YouTube?

By George Koroneos | Published: October 10, 2008
Two weeks ago, Shire received a warning letter for posting a sponsored testimonial on YouTube without including risk information. Shire was very open when I called them up and admitted that the video was posted by accident and immediately removed when it was brought to the company’s attention. While I’m not 100 percent positive, it [...]
Posted in E-Media, Marketing, Regulatory | Also tagged , , , , , , , | 6 Comments

Pfizer Brings Back Lipitor Ad Minus Jarvik

By George Koroneos | Published: September 8, 2008
The Wall Street Journal posted the full video of the new Lipitor television spot. It’s very similar to the old Dr. Jarvik ads, but without the celebrity spokesperson. Pharm Exec will have more on the campaign relaunch in Wednesday’s newsletter.
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