Tag Archives: Drug Promotion

FTC Concerned About Increase in "Sponsored Content"

The blurring of advertising and editorial content, particularly through publishers’ websites and mobile applications, is in the spotlight at the Federal Trade Commission (FTC) as government regulators struggle to deal with the impact of social media on health-related promotion. The Commission’s long-held policy is that advertising and sales pitches should be readily identified and not […]
Posted in Advertising, compliance, E-Media, Marketing, Regulatory | Also tagged , , , , | Leave a comment
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