Tag Archives: Disney

Storytelling Partnerships – the New Face of Big Pharma Marketing

Doing deals with storytellers could be as important for pharma as collaborating with research scientists, writes Peter Houston. Leading advertising trade publication Ad Week ran an interesting feature on the ‘New Face of Big Pharma Marketing’ this week. The piece outlines the changes that Obamacare combined with public distrust of pharma is forcing on marketers, noting […]
Posted in E-Media, Europe, Guest Blog, Marketing, Op-Ed, Strategy | Also tagged , , , , , | Leave a comment
  • Categories

  • Meta