Tag Archives: direct-to-patient

Go Digital From Get-Go: Boosting Patient Communication at Point of Care

In our final Q&A installment previewing next week’s iPharma2014 digital forum (May 8-9 in NYC), we spoke with Matthew Fanelli and John Kenyon of Time Inc.’s MNI Targeted Media Group, who will present on “Digital, Big Data, and the Point of Care—What You Need to Know to Improve Patient Communication.” Fanelli is senior VP, digital, […]
Posted in E-Media, Events, multimedia, Patient Communication, patient education, Strategy | Also tagged , , , , , | Leave a comment

Favorite Pharma Ad of 2010

Pharm Exec has begun its search for the Ad Stars, our annual feature honoring the best in Rx advertising, and we want your input. If a great advertisement for a prescription drug — TV, print, online, radio, or any other format — has sparked your attention for its purpose, creativity, and cleverness, we’d like to […]
Posted in Advertising, Agency Insight | Also tagged , , | Leave a comment
  • Categories

  • Meta