Tag Archives: direct to consumer

Pharma Online Advertising is Working

Pharmaceutical online advertising has the highest viewability rates of any industry, according to a study by comScore, Inc. Survey data from the eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry also shows that online direct-to-consumer (DTC) marketing continues to increase conversion among patients and prospects. According to the study, which included 163 pharmaceutical […]
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Marijuana Doctors's Direct-to-Consumer Weed

A milestone of sorts took place on Monday March 3 when MarijuanaDoctors.com began airing a television commercial that looks to be the first ever marijuana commercial on a major TV network. The spot began airing in New Jersey and is believed to be the first time that any major television network in the U.S. has […]
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Behind the Buzzwords, Patient Personas are Powerful

Behind the buzzwords, patient personas are powerful Big, bold, blustering buzzwords are as much a part of the digital marketing landscape as the innovative, enabling technologies that spawn them. New techniques, even new spins on old techniques, demand new terminology. Nine times out of 10 the labels are way more impressive than the concepts they […]
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