Tag Archives: digital pharma

Pharma Failing to eMarket Effectively

Pharma must overcome its social media phobia and embrace new technology if it wants to keep the audience that matters most, writes Lauren Procter of L2 Think Tank. Consumers and healthcare practitioners have come to rely on digital platforms for medical advice, but as Google trumps nurses, pharmacists, and friends and family as the second […]
Posted in Guest Blog, social media, Strategy, Technology | Also tagged , , , | 4 Comments

The Thing About SitesLikeThese

Sex and drugs and rock ā€˜nā€™ roll are infiltrating pharma. Jacky Law reflects on the benefits of the digital world. Epiphany moments come when you least expect them. I had the taste of one recently when I heard a senior pharma sales manager on video describing his previous life as a rock journalist. The jolt […]
Posted in E-Media, Europe, Global, Guest Blog, social media, Technology | Also tagged , , , | Leave a comment

Is M-health Just for M-people?

Jacky Law asks who is really being served as medicine adapts to an increasingly mobile, connected and interactive world? If m-health advocates are to be believed, more than a fifth of all medicine will be practised online by 2013 and much of that will be by phone. Peter Wagemann, vice-president of mHealth Initiative, goes further, […]
Posted in Europe, Global, Guest Blog, Technology | Also tagged , , , , | 1 Comment
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