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Tag Archives: digital pharma
Pharma Failing to eMarket Effectively
Pharma must overcome its social media phobia and embrace new technology if it wants to keep the audience that matters most, writes Lauren Procter of L2 Think Tank.
Consumers and healthcare practitioners have come to rely on digital platforms for medical advice, but as Google trumps nurses, pharmacists, and friends and family as the second most [...]
Posted in Guest Blog, Strategy, Technology, social media Also tagged Digital IQ Index, e-marketing, online marketing, social media 4 Comments
The Thing About SitesLikeThese
Sex and drugs and rock ‘n’ roll are infiltrating pharma. Jacky Law reflects on the benefits of the digital world.
Epiphany moments come when you least expect them. I had the taste of one recently when I heard a senior pharma sales manager on video describing his previous life as a rock journalist. The jolt came [...]
Posted in E-Media, Europe, Global, Guest Blog, Technology, social media Also tagged online, patient communication, patientslike me, social media Leave a comment
Is M-health Just for M-people?
Jacky Law asks who is really being served as medicine adapts to an increasingly mobile, connected and interactive world?
If m-health advocates are to be believed, more than a fifth of all medicine will be practised online by 2013 and much of that will be by phone. Peter Wagemann, vice-president of mHealth Initiative, goes further, suggesting [...]
Posted in Europe, Global, Guest Blog, Technology Also tagged mobile health, mobile pharma, patient compliance, social media, Technology 1 Comment
Pharma's Chaos Scenario: Why the Old Commercial Model Just Won't Cut It